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Well-planned email strategies offer benefits up and down the … Continue Reading Blue Book FTC and U.S. Chamber of Commerce Fight About Section 13(b) of the FTC Act May 26, 2021 By Richard B. Newman Following a hearing in the Senate Committee on Commerce, Science, and Transportation last month, Federal Trade Commission Acting Chairwoman Rebecca Kelly Slaughter wrote to the Committee regarding the FTC’s position … Continue Reading FTC Warns Marketers and Social Media Platforms About COVID-19 Claims May 13, 2021 By Richard B. Newman In April 2021, the Federal Trade Commission announced that it forwarded a tenth set of warning letters to marketers, directing them to stop making unsubstantiated express and implied claims that their products and … Continue Reading The Highly Anticipated Supreme Court Decision in AMG Capital Management, LLC v. Federal Trade Commission is Drawing Near April 22, 2021 By Richard B. Newman And Those in Favor of a Legislative Fix to the FTC’s Embattled Enforcement Authority Under 13(b) Are Acting With a Greater Sense of Purpose Breaking news this morning: U.S. Supreme Court Halts FTC’s Ability to … Continue Reading Advertiser’s Responsibilities for What Others Say in Social Media April 1, 2021 By Richard B. Newman As outlined by the FTC Endorsement Guides, advertisers are required to have “reasonable programs” in place to train and monitor members of their network. The scope of the program may depend upon the risk that … Continue Reading Revenue How Publishers Can Leverage Push Notifications To Scale User Engagement March 24, 2021 By Lily Trevisanut, Digital Media Solutions Capturing the attention of a consumer at the right time with the right message is the key to performance marketing. While personalized advertising at scale without advanced targeting, custom audiences, or steep ad … Continue Reading FTC Obtains Court Order Banning Alleged Work-From-Home Scammer from Selling Business Opportunities and Using Robocalls March 22, 2021 By Richard B. Newman The Federal Trade Commission has announced that it has permanently banned an alleged work-from-home scammer from selling or promoting business opportunities and from using robocalls under the terms of a … Continue Reading Court Holds Professional TCPA Litigant Can Face Fraud-Based Counterclaim February 19, 2021 By Richard B. Newman In the matter of Cunningham v. USA Auto Protection, LLC, the professional litigant plaintiff alleged that USA Auto Protection made more than twenty telemarketing calls to his mobile telephone number without … Continue Reading eCommerce 8 Ways To Find Super-Customers October 19, 2016 By Chris Trayhorn, Publisher of mThink Blue Book The 80:20 rule applies to most things in life. Customer spend is often one of them: in most businesses, 20% of customers provide 80% of the sales revenue. This group of “super-customers” are the key to growing your … Continue Reading The Most Important Marketing Metric (And It’s Not CPA) October 11, 2016 By Chris Trayhorn, Publisher of mThink Blue Book How much can you afford to spend to acquire a new customer? It's a big question, and one I see people getting wrong every day. The reason? They have no idea what their Customer Lifetime Value (CLV) is. CLV is the … Continue Reading Search ROS Column 2 High – 300×250 (Global) ROS Column 2 Mid – 300×250 (Global) ROS Column 2 Low – 300×misc (Global) Subscribe to our newsletter! * indicates required Email Address * Lowest Ad in Column 2 – 300×250 Recent Posts FTC and U.S. Chamber of Commerce Fight About Section 13(b) of the FTC Act FTC Warns Marketers and Social Media Platforms About COVID-19 Claims Perform[cb] acquired by Beringer Capital – Erin Cigich Gives Us The Low-Down The Highly Anticipated Supreme Court Decision in AMG Capital Management, LLC v. Federal Trade Commission is Drawing Near Understanding & Overcoming Top Email Inboxing Challenges Advertiser’s Responsibilities for What Others Say in Social Media How Publishers Can Leverage Push Notifications To Scale User Engagement FTC Obtains Court Order Banning Alleged Work-From-Home Scammer from Selling Business Opportunities and Using Robocalls Court Holds Professional TCPA Litigant Can Face Fraud-Based Counterclaim Defendant Behind Alleged Bogus Health Insurance Scheme Agrees to Settle FTC Charges How to Set Up a Warm Transfer Campaign Without Breaking the Bank (Step by Step) Five Advertisers Speak Their Minds on the Importance of Network Partnerships, Transparency, and Fraud Prevention Why All Media Buyers Need to Add Pay Per Call in 2021 Court Holds No TCPA Standing With Ringless Voice Mail Message Promote E-gift Cards to Drive More Last-Minute Holiday Sales About mThink mThink is a specialist digital marketing company based in San Francisco. 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